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Flux and Flow by Jeff Tyack

Helping independent creatives design adaptive systems, find clarity in uncertainty, and build momentum that lasts.

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Why creative momentum always ends in a crash (and how to avoid it)

Flux & Flow Issue #57 The Problem with Chasing Consistency You’ve experienced it before. That burst of inspiration and creative energy that carries you through days of focused work. It’s a type of high that creatives have a particular relationship with. You’re producing. Making progress. Losing all sense of time. Riding the wave. Until you’re not. Then comes the crash. The exhaustion. The guilt about not maintaining that momentum and flow. The problem isn’t your discipline or your commitment....

Flux & Flow Issue #56 Think about your creative workflow right now. How you plan and execute projects. How you manage your time. How you move creative work forward. Every workflow sits somewhere between two extremes of rigid control and total freedom. I have lived on both ends. I have built intricate systems that promised clarity but collapsed under real life. I have followed pure intuition until everything scattered. Neither approach works for long. If you lean toward rigid control, you...

Flux & Flow Issue #55 The Missing Link Between Creative Vision and Actual Progress You’re not short on creative ideas. That’s rarely the problem. The challenge shows up in the space between inspiration and execution. You’ve got clarity on direction and commitment but find yourself unsure where to begin. Or worse, you dive in with enthusiasm, work for hours, and realize you’ve been spinning your wheels without real progress. This pattern is something I see constantly with independent...

Flux & Flow Issue #54 You've found your direction. The project is clear, the deadline is set, and every instinct tells you to put your head down and push through. More hours, more intensity, more output. That's how momentum works, right? Not quite. This "grind until you break" mentality is one of the fastest ways to derail the very momentum you're trying to build. What feels like productive urgency often becomes scattered effort, creative fatigue, and eventually, that familiar cycle of...

Flux & Flow Issue #53 Every project starts with a spark. But sparks fade. One week you’re lit up with momentum, the next it feels like dragging yourself uphill. That dip doesn’t mean you’re broken. It means you’re human. The question isn’t how do I get the spark back? It’s what carries me forward when it inevitably dips? Relying on inspiration alone isn’t a strategy. It’s a setup for burnout and inconsistency. The solution isn’t to "hustle" more or shame yourself into action. It also isn't to...

A man at a desk swarmed by ideas and artifacts

Flux & Flow Issue #52 From Scattered Ideas to Intentional Progress You know that feeling when inspiration strikes and you dive straight into action, only to find yourself three hours later wondering if you’re actually making progress or just creating more work for yourself? I've been there more often than I would like to admit. When you have exciting ideas and genuine motivation, but the gap between intention and meaningful progress feels frustratingly wide it’s easy to default to arbitrary...

An illustration of stars connecting into a constellation shaped like an arrow pointing forward. Represents alignment and clarity. Style: modern conceptual design, dark navy background with golden accents, simple geometric forms.

Flux & Flow Issue #51 Imagine a scenario where you’ve finally gained some clarity about your creative direction. You’ve been working on exploring your intentions (commitments to action in a conscious direction) and the process has helped you reconnect with your values and generate an incredible list of meaningful, connected and inspirational paths forward. But as you are staring at your list of possibilities, instead of feeling excitement, you freeze. That struggle to find a clarity of...

An abundance of ideas

Flux & Flow Issue #50 Convergence as Creative Practice: From Scattered to Focused Creative minds are at home in abundance. Three new project ideas, five articles to read, two courses that caught your eye, and a dozen tasks that all feel urgent. This expansive thinking is natural and often energizing. But without intentional discretion, abundance becomes overwhelm. We generate endless possibilities yet struggle to move forward with any of them. We are drawn to divergence—exploring,...

Flux & Flow Issue #49 You sit down to plan, hoping to finally get clear on what to do next. Hours later, you’re surrounded by notes, frameworks, and decision trees. Instead of clarity, you feel even more uncertain about what direction to take. This is a familiar pattern for many creatives I work with. The belief is that if you just plan harder, analyze more options, or build the perfect productivity system, clarity will appear. But more often than not, the opposite happens. Instead of...

an image of a young woman steering a small sailboat within a stormy sea.

Flux & Flow Issue #48 I was three weeks into a project last month when I realized I was solving the wrong problem entirely. Somewhere between the project design phase and the actual work, it had drifted away from what I actually wanted to create. The gap between intention and action had quietly widened, and I was too busy executing to notice. What would you do in this situation? You could: Scrap the whole thing and start over, throwing away weeks of work to begin with a clean slate. Power...